About LULAC

LULAC is the largest and oldest Hispanic organization in the United States. LULAC advances the economic condition, educational attainment, political influence, housing, health and civil rights of Hispanic Americans through community-based programs operating at more than 1,000 LULAC councils nationwide. The organization involves and serves all Hispanic nationality groups.

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I've had to make them just like every other leader.

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Malú Elizondo – President

  • Malú Elizondo is a prominent efficient leader and executive in the world of entertainment in Spanish in the United States, Mexico, and other territories. Her achievements encompass solid businesses related to contemporary music and regional Mexican music.
  • Malú Elizondo, whom her family brought to the United States from Mexico, at the age of 4, as an undocumented girl, has become a prestigious and deligent strategist to define and achieve goals, talk about international corporations, musical launches, design and coordination of tours, advertising campaigns, multi-national promotion packages, artist-popular consumer product linkage, etc.
  • Malú Elizondo has been at the forefront of multiple entertainment companies, artistic promotion, concert organization and even non-profit associations; her passage through the business world has left a definitive mark since the 80’s.
  • A specialist in working under pressure, demonstrates efficiency in all field of management, operational, sales,  marketing branding and advertising strategy capabilities.
  • By her own merits became, among other distinctions, the first woman in the industry to receive the appointment of Vice President of a transnational music label.
  • Current artists and others who have already completed their cycle in Hispanic entertainment, attest to her time in this industry. Elizondo has built rigid pillars in Fonovisa, BMG, Universal Music, Univision Music Group, Hauser Entertainment and in her own companies such as Elizondo Entertainment, Elizondo & Associates.

Ana Laura Heredia – Treasure

Ana Laura Heredia is an experienced professional with over twenty years of sales, marketing and public relations background. Ana has successfully managed and coordinated countless  of music events and conventions in Mexico and the United States. Her leadership and management skills have allowed her to supervise and build strong teams to accomplish her professional goals. Because of her vast experience, loyalty and work-ethics, Ana has earned a positive reputation in the Latin Music Industry.  

Since 2003 she has worked as a freelancer for Monitor Latino as an event and program planner.  Supervising over 1500 attendees, 30 speakers and 20 live shows. During the conventions Ana also oversees sales and sponsorships opportunities to fulfill the needs of over fifty brands. At the same time she has worked for the sister company Radionotas Inc., selling online advertising and providing promotional services to  Latin artists, record labels and music executives. 

As an event producer she has also freelanced for Melomano Services since 2010. Where she was a key asset to the success of shows such as: Pancho Barraza Sold out Microsoft Theatre (2018), Pancho Barraza Cosmopolitan Las Vegas,  Jenni Rivera “Jenni Vive 2014”, Juan Carlos Hidalgo Las Vegas Walk of Stars,  Adrian Uribe Sold out first tour in USA,  Abel Quiñonez Las Vegas Walk of Stars, Messi and Friends LA Coliseum among others.  

Ana, graduated in 1999 from Gladstone High School, in Covina California. She received her certification for Event and Design production in April of 2020 from The International School Of Hospitality in Las Vegas, Nevada. At this same school, she also received her certification for Conference Management and Event Planning in December of 2019.

Ana Laura Heredia, currently lives in Las Vegas, Nevada. Her goal is to continue to successfully consult for the music and entertainment industry.